Search Engine Optimization (SEO) is essential for improving your website's visibility in search results. This section focuses on three key elements: 'meta title,' 'meta description,' and 'featured image' (OG image).

Setting up SEO for individual pages

1. Open the 'Pages' panel on the left sidebar, select the page you want to optimize, and click the gear icon next to the page name to open 'Page Settings'.

1. Scroll down to the 'SEO' section.

1. Edit the key SEO elements:

   • Meta title: Enter a concise, descriptive title (50-60 characters recommended). This appears as the clickable headline in search results.

     

   • Meta description: Write a compelling summary of the page content (150-160 characters recommended). This appears under the title in search results and can influence click-through rates.

     

   • OG image: Upload a custom image for social media sharing (recommended size: 1200x630 pixels). This image appears when your page is shared on platforms like Facebook, X, LinkedIn, etc.

     

2. Click 'Save Changes' at the bottom of the Page Settings modal.

For CMS pages, set up dynamic SEO fields that automatically populate with information from your collection items. This ensures that each dynamically generated page has unique, relevant SEO content.

For detailed information on SEO best practices and advanced techniques in Webflow, please refer to the Webflow documentation.